Africa’s Hotel Boom: Hilton and Marriott Double Down on the Continent
Hilton and Marriott Expand Across Africa What It Means for Travel in 2025
Africa’s travel and hospitality scene is heating up in 2025 — and global hotel giants are taking notice.
Both Hilton and Marriott International have announced massive expansion plans across Africa, setting the stage for a tourism revolution on the continent.
According to a recent Reuters report, Hilton plans to triple its footprint to over 160 hotels, moving into new markets like Angola, Ghana, and Benin. Marriott, not to be outdone, will add 50 new properties by 2027, including destinations such as Cape Verde, Madagascar, Ivory Coast, and Mauritania.
This surge comes at a time when African travel numbers are soaring — international arrivals rose by nearly 9% in early 2025, even surpassing pre-pandemic levels.
Why It Matters
This expansion isn’t just about luxury stays; it’s about confidence. The world’s biggest hotel brands are betting big on Africa’s tourism growth.
For travelers, this means:
More accommodation options and better service standards
Improved infrastructure and connectivity
A more competitive market that benefits both locals and visitors
This is the clearest sign yet that Africa’s tourism industry is going mainstream. From Ghana to Kenya, the continent is becoming a serious player in global travel.
If Hilton and Marriott are expanding this fast, it’s not just good news for business — it’s a boost for travelers and local economies alike.
